Lewis Day wins ITV prestigious contract
Posted: 12 October, 2007
Lewis Day wins main ITV passenger cars contract, having already secured ITV's separate tenders for 'Dancing on Ice' and 'Hell's Kitchen'.
ITV is the biggest commercial television network in the UK, broadcasting the
most talked about television and making a major contribution to the UKs
culture, economy and communities.
The ITV Network is made up of 15 regional licences, providing television to
viewers across the UK. 11 of the licences in England and Wales are owned by ITV
Plc, formed in 2004 following the merger of Carlton and Granada. SMG owns the
two Scottish licences, Scottish Television and Grampian; UTV and Channel
Television own the licences for Northern Ireland and the Channel Islands
respectively.
ITV Network is responsible for the commissioning, scheduling and marketing of
network programmes on ITV1. Programmes from ITV are provided by ITVs in house
production unit and by the independent sector. Network programming covers a full
range of genres, including drama, entertainment, news, current affairs factual,
sport and childrens programming. This ensures that viewers right across the UK
are able to share in viewing some of the UKs favourite programmes. It is also
responsible for advertising sales on ITV1 across the UK.
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